HIGHLIGHTS
Where business, culture, and innovation meet
The Great Wine Capitals Annual Conference in Bordeaux offers a rich and varied program, blending high-level networking, targeted business meetings, and inspiring discoveries across the Bordeaux vineyards. Throughout the week, delegates will explore the diversity of our wine regions while sharing insights, data, and best practices in wine tourism and the wine industry.
Technical Visits
All delegates will participate in a guided wine tour across the wine routes of the region. Organized into small groups (20 pax max), the tour will include 3 exclusive experiences into Best Of Wine Tourism Award Wineries and the lunch.
Each route was carefully curated in partnership with prestigious regional leaders, offering in-depth insights into local winemaking practices, heritage, and innovation. The tours are designed around a specific theme, allowing delegates to choose the experience that best matches their interests — whether it's focused on innovation, tradition, sustainability, or iconic terroirs.
B2B Meetings
The B2B Meetings are a key moment of the Great Wine Capitals Annual Conference — a unique opportunity for international travel agencies and tour operators to connect directly with Business Delegates from Bordeaux and the Great Wine Capitals network.
During pre-scheduled, face-to-face meetings, participants will explore potential collaborations, develop tailored wine tourism packages, and showcase their products, estates, and services to a curated group of industry buyers.
This intimate and productive setting is designed to foster new partnerships, expand business networks, and drive future tourism initiatives across the world’s leading wine regions.
International Wine Tasting
The International Wine Tasting is an essential of the Great Wine Capitals Annual Conference. On this special evening people will be able to taste wines from each Great Wine Capitals.
This year, the International Wine Tasting will take place in the incredible Bassin des Lumières (former submarine base).
Guests will enjoy a cocktail diner in partnership with the Gironde Chamber of Agriculture and Ferrandi School.
Knowledge Day
The Knowledge Day is a key moment of the Great Wine Capitals Conference — a unique opportunity to gain deep insight into the future of wine tourism.
Through expert talks, data-rich presentations, and interactive panels, we will explore the latest trends shaping the industry.
From agritourism and digital innovation to consumer preferences and NOLOW wines, this day promises a forward-looking view of a rapidly evolving sector.
Whether you are a winegrower, a tourism professional, or a policy maker, this conference will equip you with knowledge and strategies to successfully navigate the future of wine tourism.
Join us and be part of the conversation shaping tomorrow’s experiences.
Through expert talks, data-rich presentations, and interactive panels, we will explore the latest trends shaping the industry.
From agritourism and digital innovation to consumer preferences and NOLOW wines, this day promises a forward-looking view of a rapidly evolving sector.
Whether you are a winegrower, a tourism professional, or a policy maker, this conference will equip you with knowledge and strategies to successfully navigate the future of wine tourism.
Join us and be part of the conversation shaping tomorrow’s experiences.
Working Group sessions
Great Wine Capitals delegates will gather at the Bordeaux Chamber of Commerce for dedicated working group sessions. These sessions provide a valuable opportunity for GWC members to exchange ideas, advance collaborative projects, and shape the future priorities of the network.
Delegates will divide into three focused groups:
- Membership – Strategies for network development and engagement
- Brand & Communication – Enhancing the visibility and reputation of Great Wine Capitals worldwide
- Activities & Partnership – Strengthening joint initiatives and partnerships across regions
Great Wine Capitals Gala Dinner
The Gala Dinner is the grand finale of the Great Wine Capitals Annual Conference — a prestigious evening that celebrates French excellence in gastronomy, wine, and hospitality.
Set in an exceptional venue, this elegant dinner brings together delegates and guests from around the world to honour the shared values of the network.
The evening also features the official Best Of Wine Tourism International Awards Ceremony, recognising outstanding wine tourism initiatives from each Great Wine Capital.
A moment of celebration, emotion, and inspiration to close the week in true style.
Set in an exceptional venue, this elegant dinner brings together delegates and guests from around the world to honour the shared values of the network.
The evening also features the official Best Of Wine Tourism International Awards Ceremony, recognising outstanding wine tourism initiatives from each Great Wine Capital.
A moment of celebration, emotion, and inspiration to close the week in true style.
